In the 1930s, a petite woman named Madie Ella Leonard opened a fine dress store in a tiny Alabama town. Convinced that mixing the fashions of the Big Apple with service drenched in Southern charm would create a shopping destination people would have to revisit, Madie purchased her first few lines of inventory and stocked the shelves with finery that would make any Southern lady swoon. Though met with a lot of people who told her tiny Alabama couldn’t handle couture, Madie went on to operate one of the most influential dress shops in Alabama – dressing Southern women for over 40 years.
Madie, who is now 108, passed her love of fashion down to her nieces – who she treated like the daughters she never had. With the same love of couture and desire to bring something new and innovative to the bridal market in Huntsville, Madie’s nieces, along with their mom, opened White Dresses.
White Dresses blends couture bridal gowns with service drowned in Southern charm to create a bridal shopping experience unlike any other. The boutique offers Southern brides a carefully curated selection of exclusive couture gowns along with a personal experience that ensures each bride has the attention needed to select the perfect white dress for her special day.